Industrial Ethernet switches are the core component of industrial control networks and are widely used in fields such as automated production and intelligent manufacturing. With the rapid development of industrial intelligence, the industrial Ethernet switch market is also showing a trend of rapid growth. The following is the basic situation of the industrial Ethernet switch market:
1. Market size
The market size of industrial Ethernet switches is constantly expanding, and it is expected that the market size will maintain high growth in the coming years. According to market research institutions, the market size of industrial Ethernet switches is estimated to be approximately $1 billion in 2019, and is expected to reach $3 billion by 2025.
2. Main Applications
Industrial Ethernet switches are mainly used in industries such as manufacturing, transportation, electricity, energy, communication, and computers. Among them, manufacturing is the main application field of industrial Ethernet switches, as industrial manufacturing and automation equipment require high-speed data transmission and real-time control, and industrial Ethernet switches can provide support for high-speed data transmission and real-time control.
3. Market Trends
The industrial Ethernet switch market is characterized by stable growth, high integration, high data rate, and high reliability. In the future, the industrial Ethernet switch market will develop towards efficiency, green, and intelligence. In terms of intelligence, some intelligent functions are added to the industrial Ethernet switch, such as adaptive, self-healing, remote monitoring, Network tomography, etc., to improve the reliability and stability of the network.
4. Main competitors
In the industrial Ethernet switch market, the main competitors include Cisco, Siemens, Schneider, Devifon, Omron, and others. These companies have rich technical experience and market resources, and have high competitiveness in research and development, technological innovation, and marketing.
5. Market Opportunities
With the continuous development and application of Industrial Internet, there is a huge market opportunity for industrial Ethernet switches. In the future, with the use of more industrial manufacturing equipment and systems, the demand for high-speed data transmission and real-time control will continue to increase, thereby driving the growth of the industrial Ethernet switch market. In addition, with the implementation of national policies such as Made in China 2025 and the promotion of industrial transformation and upgrading, more opportunities will be brought to the industrial Ethernet switch market.
Overall, the industrial Ethernet switch market has broad prospects and will face more opportunities and challenges in the future. With the further upgrading of technology and the continuous expansion of application scenarios, the industrial Ethernet switch market will present a more diversified and personalized development trend.
On the basis of extensive analysis and prediction, Shenzhen Houshi Network Technology has studied the future development and market strategy of industrial Ethernet switches, providing enterprises with insight into the fierce market competition, timely adjusting market planning according to the market demand of the industrial Ethernet switch industry, and providing accurate market intelligence information and scientific decision-making basis for the company's strategic planning. This is reflected in the following two aspects:
1. Integrators - Product oriented
A product oriented marketing plan primarily targeting industry integrators. From the perspective of market competition and product competition, integrators are the backbone of the sales architecture of industrial Ethernet switches, and to some extent, their sales share can be superior to regional distributors.
Due to the differentiation and differences in the field of system engineering in integrators, it determines the specialization and diversity of product requirements. This has created a better platform for us to cooperate; At the same time, it has also reduced the number of sales channels for distributors and increased the sales profit of the enterprise.
Integrators are designers of system engineering solutions and implementers of system engineering. The specific requirements and related parameters for industrial Ethernet switches involved in the scheme can be independently determined by the integrator. So integrators pay more attention to several aspects such as product technical advantages, product customization, technical communication, and the existence of cost and benefit relationships.
Product technology: There are successful cases of products in various industries, and meeting customer needs from a technical perspective is the cornerstone of achieving cooperation.
Cost saving: The direct cooperation between integrators and industrial Ethernet switch manufacturers has reduced the intermediate sales process and saved costs. The existence of a chain of related interests in the actual operation process plays a decisive role in the procurement of products.
Product Customization: The product customization features meet the flexibility of integrators in purchasing products.
Technical communication: Technical advantage is an important indicator for integrators to purchase the product, and can provide faster and more favorable after-sales service.
From the above four points, it is necessary to sell to integrators, with technology and cost taking the lead, and the other two points being necessary guarantees for achieving final sales.
2. Distributors - market-oriented
Market oriented marketing and sales planning focuses on the development and management of distributors. Implement sales of the Houshi Industrial Ethernet Switch and strategically promote the brand: gradually expand the market share of the Houshi Industrial Ethernet Switch in the industrial field; Enhance brand awareness and market reputation.
To enhance the enthusiasm of distributors, it is necessary to make detailed deployment and planning for our products, product prices, product distribution policies, and other aspects.
Product: Houshi is an early domestic enterprise engaged in the research and development and production of industrial communication products. It has been based in industrial communication for nearly 10 years and has rich resources in component selection channels, giving its products a leading advantage in the entire industry. It has a certain reputation in the industrial Ethernet industry and ranks in the middle and upper reaches.
Price: Among similar brands, our product models and configurations are complete and cost-effective, providing distributors with greater profit margins and increasing their sales enthusiasm.
Distribution Policy: Reasonably deploy distribution policies based on distributors' existing sales channels to increase their dependence on company products.
The combination of the above three points can promote the sales of distributors, further expand the popularity and overall market influence of Houshi products, and thus provide the overall market share of the products.
Contact: sales
Phone: 18688787693
E-mail: sales@hsindustrialswitch.com
Add: Room 608, Building B,GaoXinQi TEC Park,Baoan District, ShenZhen,China